AI colleagues who do the work nobody became a journalist to do.

Does the research behind what your desk writes next. Every Monday she sends a brief with five stories worth writing and the reason for each. She keeps the launch calendar and watches your beat for new products. She shows what each story did, and keeps a file on every product and event you cover, with the facts and their sources. Her coverage map shows which guides are going stale and which ones you never wrote.

Places product buttons and Read more links on every story, using your programs and your rules. In Manual mode you approve each change. In Auto mode he goes ahead on his own. He checks old links for dead ends and never puts back a link a writer removed.

Checks every story each night: alt text, headlines, links, disclosure, spelling, and facts that disagree with your earlier stories. He suggests alt text for images. In the editor, he preps the writer before they start: specs, what you said before, and the product file.

Watches ads, uptime and the parts of the site that earn money. She tells you when something breaks, before your readers or your ad partners notice.

Writers get their own desk: their assignments, stats for each story, and Theo's notes. They take stories from the feed with one click, write in the dashboard, and send the draft to WordPress under their own name.

Turns every story into the day's social posts, written in your voice and queued for your approval.

Builds the day's edition from what you published and what performed, in your template, ready for you to send.